Blogs

How-to-Write-a-CTA-That-Gets-Results-in-Direct-Mail

How to Write a CTA That Gets Results in Direct Mail

In direct mail, you only have a few seconds to grab someone’s attention—and even fewer to get them to act. That’s where the Call to Action (CTA) becomes the hero of your campaign...

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Chaim Lazar

06/17/2025

Reaching-Seniors-Where-It-Counts:-How-a-Targeted-Direct-Mail-Campaign-Builds-Trust

Reaching Seniors Where It Counts: How a Targeted Direct Mail Campaign Builds Trust

In a digital-first world, it might seem counterintuitive that direct mail remains a cornerstone of senior marketing. Yet for this demographic, tangible and trustworthy communication often resonates more deeply than flashy online ads...

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Chaim Lazar

06/04/2025

The-Psychology-of-Color:-Designing-Direct-Mail-That-Appeals-to-Senior-Sensibilities

The Psychology of Color: Designing Direct Mail That Appeals to Senior Sensibilities

Color plays a pivotal role in how direct mail is perceived, especially among senior audiences. Understanding the psychology of color and its impact on seniors can enhance the effectiveness of marketing materials...

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Rachel Horowitz

05/27/2025

Designing-Direct-Mail-for-Seniors-with-Visual-Impairments:-Best-Practices-and-Considerations

Designing Direct Mail for Seniors with Visual Impairments: Best Practices and Considerations

With more than 12 million Americans aged 60+ experiencing some form of visual impairment, designing accessible direct mail is not just considerate—it’s smart marketing.

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Rachel Horowitz

05/21/2025

Design-Tips-for-Effective-Direct-Mail-That-Speaks-to-Seniors

Design Tips for Effective Direct Mail That Speaks to Seniors

Direct mail continues to be a trusted and responsive channel for reaching seniors. But it only works when it’s designed with their needs in mind...

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Rachel Horowitz

05/06/2025

Senior-Direct-Mail:-A-Trusted-Channel-for-Reaching-Aging-Consumers

Senior Direct Mail: A Trusted Channel for Reaching Aging Consumers

In a marketplace flooded with emails, push notifications, and social media ads, it's easy to forget that not every demographic engages the same way...

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Chaim Lazar

04/29/2025

The-Growing-Impact-of-Senior-Direct-Mail

The Growing Impact of Senior Direct Mail

In a digital-first world, direct mail is making a strong comeback—especially for reaching senior audiences. Its ability to stand out from the constant flow of emails and online ads makes it one of the most effective...

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Chaim Lazar

04/22/2025

Enhancing-Senior-Direct-Mail-Campaigns-with-Intent-Data

Enhancing Senior Direct Mail Campaigns with Intent Data

Reaching the senior demographic through direct mail requires a nuanced approach that balances personalization with clarity. Intent data can significantly...

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Chaim Lazar

04/14/2025

Targeting-Seniors-with-Precision:-The-Power-of-Geo-Demographic-Zip-Modeling-in-Direct-Mail

Targeting Seniors with Precision: The Power of Geo-Demographic Zip Modeling in Direct Mail

As the senior population continues to grow, so does the opportunity for businesses to connect with this valuable and often underserved audience. But in today’s competitive...

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Chaim Lazar

04/08/2025

How-to-Reach-New-Senior-Customers-in-a-Digital-Age-with-Direct-Mail-Marketing

How to Reach New Senior Customers in a Digital Age with Direct Mail Marketing

In an era dominated by digital communication, direct mail marketing stands out as a powerful tool for reaching senior customers. While many businesses focus solely on online strategies...

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Chaim Lazar

04/01/2025

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